This trend is undeniable and is reshaping the beauty industry. Men's products, once a small fraction of overall sales (less than 1% globally), have now grown to over $60 billion in annual sales. This doesn't even include a range of unisex products.
It all makes sense. First, advances in skincare technology have eliminated the differences between men's and women's skin. Men's skin is, on average, about 20% thicker and 40% oilier. But dry skin, wrinkles, and blemishes require the same attention and solutions for both sexes.
Secondly, the fact that people have been spending more time at home over the past two years has given many people the opportunity to take better care of their hair, skin and nails. Sales of home care products have soared, primarily online, as many men in particular spend more time than ever before creating a new, cleaner look, from reshaping their eyebrows and beards to even using hair oils to reshape their hair.
Finally, the advent of video conferencing and social media has made us all want to look our best, regardless of our gender. Looking good can make us feel good.
Finally, the advent of video conferencing and social media has made us all want to look our best, regardless of our gender. Looking good can make us feel good.
Men, listen to women's advice, start with your eyes .<br>The eyes are the mirror of the soul, and it turns out that Shakespeare's maxim is truer than reality. Since women know this, you should know it too.
Start with your eyebrows. If your brows are wild and unruly, have them professionally trimmed first. Sure, you can remove some stray hairs yourself, but beyond that, brow shaping is best left to a professional. If you have straight brows, you should really consider a full beauty treatment, including hair removal or waxing.
Now you have a perfect template to follow. To keep it looking new and clean, perform daily and weekly maintenance. Each session only takes a few minutes.
Start with your eyebrows. If your brows are wild and unruly, have them professionally trimmed first. Sure, you can remove some stray hairs yourself, but beyond that, brow shaping is best left to a professional. If you have straight brows, you should really consider a full beauty treatment, including hair removal or waxing.
Now you have a perfect template to follow. To keep it looking new and clean, perform daily and weekly maintenance. Each session only takes a few minutes.
1. After cleansing your face and brows with an oil-free cleanser, apply RevitaBrow® Advanced Brow Repair and Volume Serum to strengthen, hydrate, and condition. A single nightly swipe will leave your brows looking and feeling soft and strong. It's so easy to use. While women around the world swear by RevitaBrow® Advanced Brow Repair and Volume Serum, it's increasingly popular with men.
2. Trim your eyebrows carefully and conservatively. First, use a small comb or eyebrow brush to comb your brows downward. Trim any excess hairs one at a time, not in a straight line. Next, comb your brows upward and repeat this process. Finally, use an eyebrow tweezer to remove any stray hairs growing along the edges, top, and bottom of your brows.
3. Hydrate the delicate eye area with a lightweight gel-based moisturizer. Choose an oil-free, vitamin-enriched, or antioxidant-rich formula to protect, smooth, and improve the appearance of your eye area.
4. Finally, use brow gel to tame unruly hairs and help maintain your brows' ideal position and shape.
2. Trim your eyebrows carefully and conservatively. First, use a small comb or eyebrow brush to comb your brows downward. Trim any excess hairs one at a time, not in a straight line. Next, comb your brows upward and repeat this process. Finally, use an eyebrow tweezer to remove any stray hairs growing along the edges, top, and bottom of your brows.
3. Hydrate the delicate eye area with a lightweight gel-based moisturizer. Choose an oil-free, vitamin-enriched, or antioxidant-rich formula to protect, smooth, and improve the appearance of your eye area.
4. Finally, use brow gel to tame unruly hairs and help maintain your brows' ideal position and shape.
Now, let's talk about hair.
Healthy hair starts with a healthy scalp. The full, dramatic hairstyles popular in 2022 require clean, healthy, moisturized hair that looks thick enough to hold its shape.
If your hair is average or experiencing thinning, you can follow these steps as part of your weekly hair care regimen.
Healthy hair starts with a healthy scalp. The full, dramatic hairstyles popular in 2022 require clean, healthy, moisturized hair that looks thick enough to hold its shape.
If your hair is average or experiencing thinning, you can follow these steps as part of your weekly hair care regimen.
1. Spending a little more for "real" shampoo is worth it. Avoid products with sulfate-based cleansing ingredients; healthy hair requires gentle cleansing. Shampoos with natural exfoliants (like willow bark) can remove dead skin cells from the scalp without stripping the natural oils needed to keep hair healthy and hydrated. If you're already experiencing dandruff, it means your scalp is too dry. For thicker, fuller-looking hair, try Thickening Shampoo.
2. For conditioner, look for plant-based proteins (like flax) and oils (like jojoba) to prevent breakage, and look for ingredients that can help with thinning hair, like loquat leaf. Biotin is another great addition, as it helps support hair volume and strength, making it appear thicker and fuller.
3. After shampooing and conditioning your hair, massage Volume Enhancing Foam directly into your scalp and hair roots. This lightweight, easy-to-use foam is formulated with powerful BioPeptin Complex® to boost hair's vitality. In a four-week consumer study of 33 participants using the foam, 97% reported that their fine hair felt fuller, and 94% reported that their thinning hair looked thicker, healthier, and more nourished.
With great hair, find the right stylist, use a little water-based hair oil, and prepare yourself for rave reviews.
2. For conditioner, look for plant-based proteins (like flax) and oils (like jojoba) to prevent breakage, and look for ingredients that can help with thinning hair, like loquat leaf. Biotin is another great addition, as it helps support hair volume and strength, making it appear thicker and fuller.
3. After shampooing and conditioning your hair, massage Volume Enhancing Foam directly into your scalp and hair roots. This lightweight, easy-to-use foam is formulated with powerful BioPeptin Complex® to boost hair's vitality. In a four-week consumer study of 33 participants using the foam, 97% reported that their fine hair felt fuller, and 94% reported that their thinning hair looked thicker, healthier, and more nourished.
With great hair, find the right stylist, use a little water-based hair oil, and prepare yourself for rave reviews.
