It used to seem like every makeup look in our feeds featured false lashes and thick brows. But these days, natural beauty has replaced glam faces, and no-makeup makeup is the order of the day. If you're like us and ready to let your natural beauty shine, try these tips for a minimal beauty look that'll make you stand out.
Enhance your natural eyelashes
Where once dreamy lashes reigned supreme, now realistic, flowing lashes are the focus of the pseudo-no-makeup look. Forget applying false lashes every morning or getting eyelash extensions every few weeks. To achieve naturally beautiful lashes, all you need is a lash serum and the right mascara.
Opt for a hypoallergenic, clinically tested eyelash serum like our RevitaLash® Advanced Lash Repair and Volume Serum formula. A bestseller for good reason, this eyelash serum, formulated with our exclusive patented BioPeptin Complex®, strengthens lashes and prevents breakage while enhancing their flexibility and shine. It even helps enhance their natural curl for a more realistic and eye-catching look. For optimal results, add our Double-Ended Volume Set.
Get natural-looking eyebrows
Natural-looking brows are what we're all about these days. We're moving away from thick, angular brows in favor of a softer, more feathered look. Healthy, beautiful brows are crucial to your appearance, which means daily use of a brow serum is essential, and the formula is crucial too. There are many brow serums on the market, but only our RevitaBrow® Advanced Brow Repair and Enhancement Serum has won 10 consecutive Allure Best of Beauty Awards. Its doctor-developed formula addresses visible signs of aging, creating healthier-looking, more luxurious brows—ideal for achieving a feathered look.
Create defined, long-lasting brows in just a few strokes with our Hi-Def Brow Gel, a volumizing, long-lasting brow gel. It contains conditioning ingredients that nourish your brows while you lock them in place. Simply comb hairs upwards for a full, voluminous effect.
Create a natural and light makeup base
Fresh, foundation-free skin is key to achieving a natural-looking look, so ditch the full-coverage, matte formulas. Instead, use a lightweight tinted moisturizer to even out your skin tone, or use concealer to minimize imperfections by focusing on them. Use your fingers instead of a makeup brush to help the product blend into your skin for a more natural look.
Choose cream instead of powder makeup
When choosing eyeshadow, eyeliner, blush, and contouring, cream formulas blend more seamlessly than powders for a more natural look. To set your makeup and improve its staying power, use a setting spray instead of powder to finish.
Add a touch of color
Complete your minimalist look with a tinted lip balm, a soft kiss of color. Not only does it look more natural than lipstick, but it's also easy to reapply without a mirror. What could be more perfect for summer?
